4 Easy Ways POS Systems Can Help Build Customer Loyalty

Today’s modern point-of-sale (POS) system can do much more than the past legacy POS systems that merely completed orders from a standalone terminal. From processing chip cards through mobile POS devices to sending sales data to other software, the modern POS system can do everything for your business. Many upgraded features offer a wealth of insights into customer data and come with the capabilities to build customer loyalty. Loyalty programs and gift cards are great ways to nurture your customer base and keep customers coming back. Improving loyalty overall can drastically impact your bottom line revenue stream.

Here are four ways your POS system can help build customer loyalty:

1. Accept Gift Cards and Multiple Forms of Payments

First and foremost, your modern POS needs to accept multiple forms of payment. With customer preferences changing constantly, it is essential to adapt to them. EMV certification is crucial, not just to avoid potential fraudulent chargebacks but also so you can accept and process chip cards. Beyond chip cards, selling gift cards is a great way to bring customers back. They make great gifts, they have the potential to bring in new customers, and customers will typically spend more than the original gift card amount.

2. Track Customer Preferences Through POS Data

One of the best ways to increase sales and improve loyalty through your POS system is by paying attention to what customers like and want to buy. With a CRM-friendly POS system, your business can easily track and collect customer preferences and buying histories. This information is terrific for target marketing campaigns and upselling at the POS. Another crucial customer data point to collect is email addresses. With email addresses, you can send out information about upcoming promotions and sales and keep your customers looped into what is going on with your business.

3. Automated Backend Processes

Automated backend tasks like reporting, populating email marketing lists, exporting and importing data, and creating client records take a significant load off your shoulders as a business owner. These features remove the need to switch between multiple programs or manually perform any of these functions. As a result, the systems create smoother processes that allow faster checkouts and operations and better customer service, which allows your employees to focus solely on the customer.

4. Loyalty Programs

Most modern POS systems can create and set up loyalty programs. Loyalty programs are great ways to reward repeat customers. There are various ways to offer these programs, such as point systems and promotions that offer a type of buy one and get one free offer. By implementing a rewards program, merchants can drive customer loyalty and increase the value of their business. According to Access Customer Loyalty Statistics, 53% of Americans participate in loyalty programs because of ease of use.
Returning customers account for a large portion of merchant revenue. Therefore, it is imperative to keep your customers happy, which means incentivizing and prioritizing loyalty.

More and more merchants are utilizing customer rewards programs, gift cards, and POS devices to encourage repeat business. Merchants should look to upgrading to a POS system that offers all of the above features and take advantage of how those benefits can increase customer loyalty.

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