Hey, Resellers: Card Brands Want to Help You Support Your Merchants

It’s no secret consumers love to use their plastic when it comes to making purchases. According to a recent survey done by finder.com, “Small businesses that don’t accept credit cards are losing an estimated 11.8 million customers.”

While customer loyalty is important for merchants, so is a reseller’s and their merchants’ loyalty to a card brand. In a trillion dollar credit card industry, the card brands want to provide valuable resources for you to support your merchants.

American Express has rolled out the red carpet (or should I say blue carpet) for their clients. The program, called OptBlue®, “Offers free tools to help you and your merchants make money.” The company believes attracting customers is important to merchants and they want to be there to aid in that process. The benefits of OptBlue include free marketing materials such as signage and supplies that can help make your merchants more visible in the marketplace and increase revenue.

Another feature OptBlue offers is how to overcome objections when it comes to American Express.  In addition, they want to help merchants by helping customers find them via email, online accounts, and their Shop Small Map.

In the ever competitive finance industry, Visa counters with their own merchant supply site that features a wide collection of free signage options.. According to the credit card giant, “When Visa signage is displayed on the merchant’s entrance, consumers surveyed in the U.S. are three times more likely to think the merchant is reputable and two times more likely to enter an unfamiliar store.”

The end result of both of these services is more information to arm your merchants with. Combine these with what your payment processing company offers in terms of marketing materials, business strategies and information, and other tools to be successful. After all, the more you know, the better off, and more successful your business will be.

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